Geoff Daniel

Thexton Armstrong Daniel

Business Success Partner

Melbourne – Eastern Suburbs


Phone: 0403 263 222


After a stint at university studying Accounting and Law followed by a brief career in I.T (yes, it existed in the 90’s), the entrepreneurial bug grabbed Geoff in his mid-twenties and he proceeded to start his own business (out of a rumpus room, no less!).

Fast forward 17 years and that same Company, having been built to a turnover of in excess of $14m, had been sold to an ASX-listed Company for a 7-figure sum, a feat achieved by a remarkably small group of business owners.

“You learn an awful lot from trial and error but it is a very expensive way to learn” said Geoff. “If I had my time again, I’d certainly be more proactive in seeking out people who had already done what I was trying to do. Over the years spent building the business, it would have saved me a fortune”.

During his time in business Geoff became equally adept at presenting to a Board of Directors as designing processes in a Warehouse. “It took me a good 10 years to understand the difference between working ‘on’ the business as compared to working ‘in’ it. Whilst it is a concept that is very easy to talk about, it can be very difficult to implement given that many business owners think about their businesses 24/7”. It’s one of the reasons I’m so passionate about helping business owners – you can only obsess about your business for so long before it wears you out!”

As a Business Success Partner, Geoff brings the knowledge and experience gained over 17 years of running multiple companies across two Countries. He is passionate about helping the owners of small to medium sized businesses realise their potential and work towards the heralded ‘work/life’ balance that so many talk about but few achieve.

Specifically, the focus areas and subsequent results that Geoff can provide to your business include: –

  • Enhanced strategic planning and development
  • A focus on innovation as a growth driver
  • The development of new markets
  • The ability to think ‘outside the box’
  • Improved supply chain management
  • A focus on generating positive cash flow
  • Improved culture and people management

“…..there are do-ers and there are theorists. The trouble with theorists is that the best ideas often come from doing. Always back a do-er with an idea…..”